互联网
类型
可以朗读
语音朗读
331千字
字数
2020-05-01
发行日期
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主编推荐语
结合行业实际，进行有效的技能训练，覆盖听说读写各个方面。
内容简介
本书选材广泛，涉及跨境电子商务概述，创建成功的跨境电子商务战略，中国跨境电子商务五大平台的比较，在线市场的比较：亚马逊、沃尔玛和阿里巴巴，建立虚拟商店，在亚马逊上卖东西，如何撰写产品描述，购物车软件概述，定价策略如何让社交媒体成为跨境电子商务的推动力，电子支付的工作原理，网络银行安全，售后服务，客服聊天机器人，亚马逊SEO，保护电子商务网站免受黑客攻击和欺诈的方法，第三方物流概述，数据分析在电子商务业务中的优势，人工智能在电子商务中的作用等方面的内容。本书编者有近20年的行业英语教学与图书编写经验，书中内容设置与课堂教学的各个环节紧密切合，支持备课、教学、复习及考试等教学环节。另外，本书还配有PPT、教学大纲、参考答案、音频文件等资料。
目录
- 版权信息
- 内容提要
- 前言
- Unit 1
- Text A Cross-Border E-commerce Overview
- New Words
- Phrases
- Abbreviations
- Reference Translation
- Text B Chinese Cross-Border E-commerce Overview
- New Words
- Phrases
- Writing Method Guide
- Exercises
- Unit 2
- Text A How to Create a Successful Cross-Border E-commerce Strategy
- New Words
- Phrases
- Reference Translation
- Text B The Dos and Don’ts of Cross-Border E-commerce
- New Words
- Phrases
- Abbreviations
- Writing Method Guide
- Exercises
- Unit 3
- Text A Comparison of the Top 5 Cross-Border E-commerce Platforms in China
- New Words
- Phrases
- Reference Translation
- Text B Online Marketplace Comparison:Amazon, Walmart & Alibaba
- New Words
- Phrases
- Abbreviations
- Writing Method Guide
- Exercises
- Unit 4
- Text A Build Your Virtual Store
- New Words
- Phrases
- Abbreviations
- Reference Translation
- Text B 10 Things You Need to Start Selling Online
- New Words
- Phrases
- Abbreviations
- Writing Method Guide
- Exercises
- Unit 5
- Text A Selling on Amazon
- New Words
- Phrases
- Abbreviations
- Reference Translation
- Text B Amazon Seller Central and Amazon Vendor Central
- New Words
- Phrases
- Abbreviations
- Writing Method Guide
- Exercises
- Unit 6
- Text A How to Write Product Descriptions
- New Words
- Phrases
- Reference Translation
- Text B Shopping Cart Software Overview
- New Words
- Phrases
- Abbreviations
- Writing Method Guide
- Exercises
- Unit 7
- Text A Pricing Strategy
- New Words
- Phrases
- Reference Translation
- Text B How to Make Social Media a Driving Force for Your Cross-Border E-commerce
- New Words
- Phrases
- Abbreviations
- Writing Method Guide
- Exercises
- Unit 8
- Text A How Electronic Payment Works
- New Words
- Phrases
- Abbreviations
- Reference Translation
- Text B Online Banking Security
- New Words
- Phrases
- Abbreviations
- Writing Method Guide
- Exercises
- Unit 9
- Text A 7 Types of After Sales Services to Keep Your Customer Satisfied
- New Words
- Phrases
- Abbreviations
- Reference Translation
- Text B Chatbots
- New Words
- Phrases
- Abbreviations
- Writing Method Guide
- Exercises
- Unit 10
- Text A How Sellers Can Leverage Their Product Feed for Amazon SEO
- New Words
- Phrases
- Abbreviations
- Reference Translation
- Text B Ways to Protect Your E-commerce Site from Hacking and Fraud
- New Words
- Phrases
- Abbreviations
- Writing Method Guide
- Exercises
- Unit 11
- Text A Third Party Logistics Overview
- New Words
- Phrases
- Abbreviations
- Reference Translation
- Text B Reverse Logistics in E-commerce
- New Words
- Phrases
- Writing Method Guide
- Exercises
- Unit 12
- Text A Benefits of Data Analytics in E-commerce Business
- New Words
- Phrases
- Abbreviations
- Reference Translation
- Text B Role of Artificial Intelligence in E-commerce
- New Words
- Phrases
- Abbreviations
- Writing Method Guide
- Exercises
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出版方
人民邮电出版社
人民邮电出版社是工业和信息化部主管的大型专业出版社，成立于1953年10月1日。人民邮电出版社坚持“立足信息产业、面向现代社会、传播科学知识、服务科教兴国”，致力于通信、计算机、电子技术、教材、少儿、经管、摄影、集邮、旅游、心理学等领域的专业图书出版。
