互联网
类型
可以朗读
语音朗读
448千字
字数
2017-05-01
发行日期
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主编推荐语
本书12单元涵盖课文、单词、词组、缩略语、难句讲解、习题等，助力积累专业词汇。
内容简介
本书共12个单元，每一Unit由以下几部分组成：课文——选材得当、贴近行业；单词——给出课文中出现的新词，读者由此可以积累专业词汇；词组——给出课文中的常用词组；缩略语一给出课文中出现的、业内人士必须掌握的缩略语；难句讲解——讲解课文中出现的疑难句子，培养读者的阅读、解析疑难语句的能力；习题—一针对课文，检验学习效果阅读材料——进一步扩大读者的视野；参考译文——供读者对照课文，加深理解。
目录
- 扉页
- 版权页
- 目录
- 内容提要
- 前言
- Unit 1
- Text A Types of Electronic Business
- New Words
- Phrases
- Abbreviations
- Notes
- Exercises
- Text B Commerce
- New Words
- Phrases
- Abbreviations
- Exercises
- Reading Material
- Reference Translation Text A 电子商务
- Unit 2
- Text A A B2B Guide
- New Words
- Phrases
- Abbreviations
- Notes
- Exercises
- Text B B2B
- New Words
- Phrases
- Abbreviations
- Exercises
- Reading Material
- Reference Translation B2B 指南
- Unit 3
- Text A B2C
- New Words
- Phrases
- Abbreviations
- Notes
- Exercises
- Text B E-Commerce: 8 Benefits to Merchants
- New Words
- Phrases
- Abbreviations
- Exercises
- Reading Material
- Reference Translation 企业对用户的电子商务
- Unit 4
- Text A Online Shopping (I)
- New Words
- Phrases
- Abbreviations
- Notes
- Exercises
- Text B Online Shopping (II)
- New Words
- Phrases
- Exercises
- Reading Material
- Reference Translation 网上购物
- Unit 5
- Text A Build Your Virtual Store
- New Words
- Phrases
- Abbreviations
- Notes
- Exercises
- Text B 10 Things You Need to Start Selling Online
- New Words
- Phrases
- Abbreviations
- Exercises
- Reading Material
- Reference Translation 建立虚拟商店
- Unit 6
- Text A Digital Marketing
- New Words
- Phrases
- Abbreviations
- Notes
- Exercises
- Text B PPS and PPC
- New Words
- Phrases
- Abbreviations
- Exercises
- Reading Material
- Reference Translation 数字营销
- Unit 7
- Text A SEM and SEO
- New Words
- Phrases
- Abbreviations
- Notes
- Exercises
- Text B CPA, CPI and CPM
- New Words
- Phrases
- Abbreviations
- Exercises
- Reading Material
- Reference Translation SEM和SEO
- Unit 8
- Text A How Electronic Payment Works
- New Words
- Phrases
- Abbreviations
- Notes
- Exercises
- Text B Online Banking
- New Words
- Phrases
- Abbreviations
- Exercises
- Reading Material
- Reference Translation 电子支付是如何运作的
- Unit 9
- Text A Online Shopping Safety
- New Words
- Phrases
- Abbreviations
- Notes
- Exercises
- Text B Nine Ways to Combat Credit Card Frauds
- New Words
- Phrases
- Abbreviations
- Exercises
- Reading Material
- Reference Translation 网上购物安全
- Unit 10
- Text A Secure Electronic Transaction
- New Words
- Phrases
- Abbreviations
- Notes
- Exercises
- Text B PKI
- New Words
- Phrases
- Abbreviations
- Exercises
- Reading Material
- Reference Translation 安全电子交易
- Unit 11
- Text A Computer Network
- New Words
- Phrases
- Abbreviations
- Notes
- Exercises
- Text B Wireless Networking
- New Words
- Phrases
- Abbreviations
- Reading Material
- Reference Translation 计算机网络
- Unit 12
- Text A Logistics
- New Words
- Phrases
- Notes
- Exercises
- Text B Third Party Logistics
- New Words
- Phrases
- Abbreviations
- Exercises
- Reading Material
- Reference Translation 物流
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出版方
人民邮电出版社
人民邮电出版社是工业和信息化部主管的大型专业出版社，成立于1953年10月1日。人民邮电出版社坚持“立足信息产业、面向现代社会、传播科学知识、服务科教兴国”，致力于通信、计算机、电子技术、教材、少儿、经管、摄影、集邮、旅游、心理学等领域的专业图书出版。
