互联网
类型
可以朗读
语音朗读
396千字
字数
2024-03-01
发行日期
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主编推荐语
助你提高电子商务专业英语水平。
内容简介
本书包括电子商务基础、电子商务模式（B2B、B2C）、在线销售与在线广告、电子商务网站建设、电子商务网站营销与SEO优化、在线销售产品的策略、电子商务供应链管理、编写产品说明、电子商务支付系统、电子商务安全、移动电子商务、电子商务的客户资源管理、电子商务O2O、跨境电子商务、直播电商、电子商务与大数据、购物车软件、电子商务的法律与法规等内容。
目录
- 版权信息
- 内容提要
- 前言
- Unit 1
- Text A
- What Is E-commerce
- New Words
- Phrases
- Abbreviations
- Exercises
- Text B
- E-commerce and Selling Online
- New Words
- Phrases
- Abbreviations
- Exercises
- Reading Material
- E-commerce Advantages and Disadvantages
- 参考译文
- Unit 2
- Text A
- How to Choose an E-commerce Business Model
- New Words
- Phrases
- Exercises
- Text B
- Business-to-Business
- New Words
- Phrases
- Abbreviations
- Exercises
- Reading Material
- About E-commerce
- 参考译文
- Unit 3
- Text A
- How to Build an E-commerce Website
- New Words
- Phrases
- Abbreviations
- Exercises
- Text B
- Website Navigation and Its Impact on E-commerce
- New Words
- Phrases
- Exercises
- Reading Material
- Shopping Cart Software
- 参考译文
- Unit 4
- Text A
- Strategies for Selling Products Online
- New Words
- Phrases
- Abbreviations
- Exercises
- Text B
- E-commerce Supply Chain Management: Reducing Cost and Inefficiency
- New Words
- Phrases
- Abbreviations
- Exercises
- Reading Material
- Online Advertising
- 参考译文
- Unit 5
- Text A
- How to Write Product Descriptions
- New Words
- Phrases
- Abbreviations
- Exercises
- Text B
- Conversion Rate Optimization
- New Words
- Phrases
- Abbreviations
- Exercises
- Reading Material
- Top Ten SEM Optimization Tips for E-commerce Sites
- 参考译文
- Unit 6
- Text A
- The Ways to Track Online to Offline Conversions (and Vice Versa)
- New Words
- Phrases
- Abbreviations
- Exercises
- Text B
- Benefits of Social Media Marketing
- New Words
- Phrases
- Exercises
- Reading Material
- E-commerce Legals and Laws
- 参考译文
- Unit 7
- Text A
- Online Payment Methods for E-commerce Sites
- New Words
- Phrases
- Exercises
- Text B
- Understanding Online Payment Services
- New Words
- Phrases
- Exercises
- Reading Material
- Safe Online Payment Methods
- 参考译文
- Unit 8
- Text A
- The Basics of Website Security for E-commerce Retailers
- New Words
- Phrases
- Abbreviations
- Exercises
- Text B
- How to Stay Safe When Shopping Online
- New Words
- Phrases
- Abbreviations
- Exercises
- Reading Material
- Ways to Protect Your E-commerce Site from Hacking and Fraud
- 参考译文
- Unit 9
- Text A
- Mobile Commerce
- New Words
- Phrases
- Abbreviations
- Exercises
- Text B
- 7 Most Important E-commerce Metrics
- New Words
- Phrases
- Abbreviations
- Exercises
- Reading Material
- Mobile Marketing
- 参考译文
- Unit 10
- Text A
- A Guide to Using CRM in E-commerce
- New Words
- Phrases
- Abbreviations
- Exercises
- Text B
- Reverse Logistics in E-commerce
- New Words
- Phrases
- Exercises
- Reading Material
- Electronic CRM
- 参考译文
- Unit 11
- Text A
- The Benefits of Using Big Data in E-commerce
- New Words
- Phrases
- Exercises
- Text B
- The 8 Common Challenges of Cross-border E-commerce
- New Words
- Phrases
- Abbreviations
- Exercises
- Reading Material
- Livestream Shopping
- 参考译文
- Unit 12
- Text A
- Top 10 AI Use Cases in E-commerce
- New Words
- Phrases
- Exercises
- Text B
- E-commerce Chatbots
- New Words
- Phrases
- Abbreviations
- Exercises
- Reading Material
- Product Recommendation Engine
- 参考译文
- 附录
- 附录A 单词表
- 附录B 词组表
- 附录C 缩略语表
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出版方
机械工业出版社
机械工业出版社是全国优秀出版社，自1952年成立以来，坚持为科技、为教育服务，以向行业、向学校提供优质、权威的精神产品为宗旨，以“服务社会和人民群众需求，传播社会主义先进文化”为己任，产业结构不断完善，已由传统的图书出版向着图书、期刊、电子出版物、音像制品、电子商务一体化延伸，现已发展为多领域、多学科的大型综合性出版社，涉及机械、电工电子、汽车、计算机、经济管理、建筑、ELT、科普以及教材、教辅等领域。
