主编推荐语
本书简述创新是什么，以及创新为什么如此深刻地影响我们。
内容简介
What is innovation? How is innovation used in business? How can we use it to succeed?
Innovation, the ways ideas are made valuable, plays an essential role in economic and social development, and is an increasingly topical issue. Over the last 150 years our world has hit an accelerated rate of transformation. From aeroplanes to television and penicillin, and from radios to frozen food and digital money, the fruits of innovation surround us.
This Very Short Introduction looks at what innovation is and why it affects us so profoundly. It examines how it occurs, who stimulates it, how it is pursued, and what its outcomes are, both positive and negative. Considering innovation today, and discussing future disruptive technologies such as AI, which have important implications for work and employment, Mark Dodgson and David Gann consider the extent to which our understanding of innovation has developed over the past century and how it might be used to interpret the global economy.
目录
- COPYRIGHT
- Innovation: A Very Short Introduction
- Preface
- List of illustrations
- Chapter 1 Josiah Wedgwood: the world's greatest innovator
- Chapter 2 Joseph Schumpeter's gales of creative destruction
- Defining
- Importance
- Challenges
- Innovation thinking
- Five models
- Theory
- Time
- Chapter 3 London's wobbly bridge: learning from failure
- Failure
- Chapter 4 Stephanie Kwolek's new polymer: from labs to riches
- Continual pursuit: the case of IBM
- Entrepreneurs and venture capitalists
- Research and Development (R&D)
- Stephanie Kwolek's new polymer
- Customers and suppliers
- Collaborators
- Universities
- Teaching
- Massachusetts Institute of Technology and the continuing challenge of educating engineers
- Science and research
- Engagement
- Regions and cities
- Government
- Systems
- Japanese housing
- China's science and technology institutes
- Chapter 5 Thomas Edison's organizational genius
- Edison
- Workplaces
- Structures
- R&D
- New developments
- Operations and production
- Networks and communities
- Projects
- Creative people and teams
- People
- Managers
- Boundary spanners
- Chapter 6 Building a smarter planet?
- Future thinking: the case of IBM
- IBM's Smart Planet strategy
- Smarter institutions
- Universities
- Business
- Smarter innovation
- Smarter individuals
- References
- Further reading
- Index
评分及书评
- 给这本书评了4.0创新改变世界，创新塑造世界
这本书通过陶器的发展、聚合物的发明和爱迪生实验室的研究和贡献等事例，对创新做了简要的介绍和说明，包括创新的定义、创新的种类、创新的激发、创新的范围、创新的应用和产业化、创新的影响等等。每一次颠覆式创新都会让人类向前发展一大步。很多问题和困难在当前无法找到更好的解决方案，但可以寄望于创新，因为整体来看创新总是会带来惊喜。创新属于未来，创新创造未来。
出版方
牛津大学出版社
牛津大学出版社隶属牛津大学，以环球出版为志业，弘扬牛津大学卓于研究、博于学术、笃于教育的优良传统。 牛津大学出版社成立于1478年，是世界上历史最悠久的大学出版社之一，现也是世界上最大的大学出版社，雇员6000余名，遍布全球50多个国家。每年出版物超过6000种。除了出版发行最优质的教材以外，牛津大学出版社还力求创新，通过不断引进先进的教学法和积极发展电子出版来引领教育。 牛津在北京、上海、广州及成都的代表机构是牛津大学出版社的重要成员，在教科书、词典、学术合作出版方面成绩斐然。牛津以专业积极的姿态，积极引进先进的教育资源和教育方法来协助中国大陆英语教育市场的发展，关注教师职业发展与需求，引领行业创新与进步。
