《银河映像：香港类型电影的全球传播（Milkyway Image: Producing Hong Kong Film Genres for Global Consumption）》电子书在线阅读-Sun Yi-得到APP

艺术类型

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326千字字数

2021-08-01 发行日期

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本书是以英文撰写的一部研究香港当代电影公司的专题学术著作。

内容简介

本书对当代香港电影制片公司银河映像自1996年成立至今的创办历程、所有权结构、股权结构、团队结构及文化、制片及营销策略等问题进行全面剖析，从电影机构视角出发审视当代香港电影与电影产业的面貌与变迁。

同时从全球电影评论、国际电影节及国际电影发行等跨文化平台切入，对银河映像品牌形象在海外的建构与演变做梳理与分析，探讨华语电影及其电影产业文化的全球传播路径与模式。

版权信息
Acknowledgements
Introduction
Chapter 1 The Film Production Company
Hollywood studios and industry analysis
Media industry studies and the independent production company
Hong Kong film companies: Past and present
Conclusion
Chapter 2 Hong Kong Film Industry in Transition
Industry in crisis
Production companies in transformation
Conclusion
Chapter 3 Bringing the Old into the New:Formation and Development of Milkyway
Milkyway as a business entity
Milkyway as a creative team
Conclusion
Chapter 4 From Hong Kong to the Mainland:Milkyway's Production and Business Practices
Establishing a brand for the Hong Kong audience
Expanding into the Mainland market
Conclusion
Chapter 5 Shaping Hong Kong Cinema's New Icon:Milkyway Image at International Film Festivals
Debut: specialised film festivals
Breakthrough: Cannes, Berlin, Venice and Toronto
Beyond and after major festivals
Conclusion
Chapter 6 Defining Hong Kong Cinema through Distribution:Milkyway Films in the United States
The 'return' of Hong Kong film
The 'disappearance' of the Hong Kong identity
The Mainland connection
Conclusion
Chapter 7 Building a Hong Kong Studio Brand:Milkyway's Changing Image in Overseas Critical Reception
Milkyway as an invisible factory
Milkyway as a period in Johnnie To's career
Milkyway as a house style and a brand per se
Conclusion
Conclusion
Bibliography
Milkyway Filmography