文学 类型
可以朗读 语音朗读
176千字 字数
2013-09-01 发行日期
展开全部

主编推荐语

一本介绍外贸函电全面详细的书。

内容简介

本书首先介绍了外贸函电的格式、结构及基本写作原则，然后分别从商务来往中各阶段可能遇到的问题及写信需要提及的内容、注意事项等进行全面、详细的阐释。本书为需要用到外贸函电的各方人士提供了翔实、丰富的范例参考与指导。

目录

  • 版权信息
  • 其他
  • Unit 1 Rules of a Good Writing
  • 1.1 Introduction
  • 1.2 Principles of writing a Business letter
  • 1.2.1 Clarity
  • 1.2.2 Conciseness
  • 1.2.3 Courtesy
  • 1.2.4 Completeness
  • 1.2.5 Accuracy
  • 1.3 The writing process
  • 1.3.1 Preparation
  • 1.3.2 Writing effectively
  • 1.3.3 Review your letters
  • Unit 2 Structure of a Business Letter
  • 2.1 Introduction
  • 2.2 The main parts
  • 2.2.1 The Letterhead
  • 2.2.2 The date
  • 2.2.3 The inside name and address
  • 2.2.4 The salutation
  • 2.2.5 The message
  • 2.2.6 Complimentary Close
  • 2.2.7 The signature
  • 2.3 Miscellaneous matters
  • 2.3.1 References
  • 2.3.2 "For the attention of"
  • 2.3.3 Subject headings
  • 2.3.4 Identification marks
  • 2.3.5 Enclosures
  • 2.3.6 Postscript
  • 2.3.7 Nargins
  • 2.3.8 The second page
  • Unit 3 Addressing the Envelope
  • 3.1 Introduction
  • 3.2 The envelope
  • 3.3 The recipient's address
  • 3.4 The return address
  • 3.5 Other inclusions
  • Unit 4 Forms of Business Letter
  • 4.1 Introduction
  • 4.2 The block form
  • 4.3 The indented form
  • 4.4 The semi-block form
  • 4.5 The simplified form
  • Unit 5 Establishing Business Relations
  • 5.1 Introduction
  • 5.2 Information channel
  • 5.3 Types of letters
  • 5.4 Letter content
  • 5.5 Sample letters
  • 5.6 Word study
  • 5.7 Useful sentences
  • Unit 6 Inquiries and Replies
  • 6.1 Introduction
  • 6.2 Types of inquiry
  • 6.3 Responses to inquiries
  • 6.4 Notes
  • 6.5 Sample letters
  • 6.6 Word study
  • 6.7 Useful sentences
  • Unit 7 Quotations
  • 7.1 Introduction
  • 7.2 Letter content
  • 7.3 Notes
  • 7.4 Sample letters
  • 7.5 Word study
  • 7.6 Useful sentences
  • Unit 8 Sales Letters
  • 8.1 Introduction
  • 8.2 Types of sales letters
  • 8.3 Notes
  • 8.4 Sample letters
  • 8.5 Word study
  • 8.6 Useful sentences
  • Unit 9 Offers
  • 9.1 Introduction
  • 9.2 Types of offers
  • 9.3 Letter content
  • 9.4 Sample letters
  • 9.5 Word study
  • 9.6 Useful sentences
  • Unit 10 Counter Offers
  • 10.1 Introduction
  • 10.2 Letter content
  • 10.3 Notes
  • 10.4 Sample letters
  • 10.5 Word study
  • 10.6 Useful sentences
  • Unit 11 Orders
  • 11.1 Introduction
  • 11.2 Letter content
  • 11.3 Dealing with the first order
  • 11.4 Notes
  • 11.5 Sample letters
  • 11.6 Word study
  • 11.7 Useful sentences
  • Unit 12 Complaints
  • 12.1 Introduction
  • 12.2 Types of complaints
  • 12.3 Letter content
  • 12.4 Notes
  • 12.5 Dealing with a complaint
  • 12.6 Sample letters
  • 12.7 Word study
  • 12.8 Useful sentences
  • Unit 13 Claims
  • 13.1 Introduction
  • 13.2 Rules for filing a claim
  • 13.3 Dealing with a claim
  • 13.4 Sample letters
  • 13.5 Word study
  • 13.6 Useful sentences
  • Unit 14 Insurance
  • 14.1 Introduction
  • 14.2 Notes
  • 14.3 Sample letters
  • 14.4 Word study
  • 14.5 Useful sentences
  • Unit 15 Shipment
  • 15.1 Introduction
  • 15.2 Letter content
  • 15.3 Types of letters
  • 15.4 Notes
  • 15.5 Sample letters
  • 15.6 Word study
  • 15.7 Useful sentences
  • Unit 16 Container Service
  • 16.1 Introduction
  • 16.2 Advantages of container service
  • 16.3 Packing
  • 16.4 Marking
  • 16.5 Sample letters
  • 16.6 Word study
  • 16.7 Useful sentences
  • Unit 17 Payment
  • 17.1 Introduction
  • 17.2 The procedures for issuing L/C
  • 17.3 The content of a L/C
  • 17.4 Urging the establishment of L/C
  • 17.5 L/C amendments and extensions
  • 17.6 Sample letters
  • 17.7 Word study
  • 17.8 Useful sentences
  • Unit 18 Sales Contract
  • 18.1 Introduction
  • 18.2 Content of the contract
  • 18.3 Types of contracts
  • 18.4 Sample letters
  • 18.5 Word study
  • 18.6 Useful sentences
  • References
展开全部

评分及书评

尚无评分
目前还没人评分

出版方

暨南大学出版社

暨南大学出版社为“侨”而生，因“侨”而兴，砥砺卅五载，春华秋实，书香五洲，声教四海。始立以来，以“侨”为“桥”，厚植文化，秉承推动华文教育、服务教学科研、传承传播中华优秀传统文化的出版理念，着力华文教材、华侨华人研究、岭南文化研究、高校学术研究成果的出版，已累计出版各类图书7000余种，《中文》《汉语》等华文教材发行海外80多个国家和地区。